39
Dresslight Barcelona
Q.: How did you arrive at the first idea for the final mo-
del? Tell us a little about the creative process.
It wasn't a very complex process. We were fascinated
by existing forms in other cultures. We went looking
for a symbol of beauty. Padaung is the name of a tribe
in which women wear rings on their necks to highlight
their beauty. We often work with a variety of creative
methods. Throughout all of these, we carry out a com-
prehensive study of the markets and trends, and let our
imaginations fly.
Q.: How would you define "Padaung"?
Padaung is a chameleon light fixture. Depending on
the location, it can play a major role within a neutral
environment, or stay in the background if the décor is
more striking. We see it as a 21st-century version of a
chandelier.
Q.: Padaung is a design with a complex appearance
but what would you say was the main challenge in the
design process?
The briefing for this design was quite detailed. Few
technical and costing aspects were left up to the in-
terpretation of the designer, a fact which helped when
it came to the design. The most complicated thing
was launching to two types of market as diverse as the
traditional public and those looking for a more modern
appearance.
"It is the only Swaro-
vski piece in the co-
llection, which turns
it into a unique pie-
ce."
Q.: How do you see this new design in connection with
the rest of the Dresslight collection?
Padaung, like the rest of the catalogue, has simple lines
and neutral colours, black and white. However, it is the
only Swarovski piece in the collection, which turns it
into a unique piece.
Q.: What are the ingredients that you consider most
important for achieving a unique design?
Ingenuity when it comes to the design is very impor-
tant. Putting to one side our pre-conceived ideas. We
are a society which is polluted with excess information.
To create something pure, sometimes, we play with
shapes and trends.
Q.: How did you meet the DL design requirements?
We face each new project as a challenge. It's like when
you do a jigsaw with thousands of pieces and they all
have to fit. We really focused on research, it is impor-
tant to be well informed before submitting a proposal.
In this way, we can 100% trust our designs.
Q.: What do you propose to Dresslight? What are your
next goals?
Our proposal to Dresslight is to widen the Padaung
family. In fact, it is something that we are already wor-
king together. We want this design to be used in other
places in the house and even reach other markets.